How to Find a Great Copywriter
If you wish to use the internet to make money, you'll need a site. That website needs to be well written, especially if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's smart to employ someone who is well-qualified to compose the text for your site. A qualified copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Evidently, though, not every copywriter is the same as the next one. Some of these copywriters have great talent. Some, on the other hand, have no talent but are trying their hand at writing because someone told them that online writing would be a breeze. Here is how you will be able to tell them apart.
Does the copywriter have his or her own web site? Any copywriter who wants to create web copy should have a web site that features their biography, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own web site, how can they help you build yours? Look at the copy on their site as well. If it is full of typos and grammar errors this is a bad sign.
Do you react well while you read the web copy on the writer's web site? This is more involved than simply noticing grammar and spelling errors. Does the web copy move you to experience any kind of emotional reaction? Does the web site copy make you like the writer? Does the copy make you want to follow up and find out more about them? Does it Discover More make you feel like you need to hire the writer straightaway? Does the copy make you want to run the other way? Does the copy push you to be angry? All of these are crucial responses and you should heed them.
Look into the writer's's background a bit. Seek reviews on impartial sites and forums. It's unlikely that you will find any bad reviews on the writer's own web site. You want to do a search for the writer's name to see if there are any testimonials or reviews on web sites that aren't run by or able to be faked by the writer him or herself. Closely examine these reviews. It is smart to ask the compywriter to provide you references as well. You should actually get in touch with each reference and obtain an honest opinion about the copywriter from each person.
See to it that you spend at least a little time browsing the samples supplied by the writer. Try asking the writer to send you some samples that aren't already provided on the site. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is obscure and reads like a reproduced Wikipedia article, you should move on.
You have several options available to you when you're trying to figure out whether or not to hire a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.